There are several ways to monetise from your website. Running advertisements using AdSense is one of them.
With Google AdSense, you can make money online. To learn how, continue reading!
The following guide elaborates on how to use AdSense to make a profit.
What is Google AdSense?
AdSense is a free advertising system powered by Google. It empowers websites to generate a profit by featuring targeted Google advertisements on their websites. These advertisements can be in the form of an image, video, texts, or they can be interactive media advertisements. Essentially, the featured ads are chosen by Google itself, however, they are relevant to the type of content published on your page. This encourages the visitors to click on them.
With Google AdSense, you are provided with the luxury of receiving a hassle-free service. When you add this program to your website, Google manages everything on its own. This means you would not have to deal with advertisers or form social relationships to host ads. Instead, all the functions would be managed by Google’s platform.
Once the advertisements are featured on the website, you would receive sixty-eight per cent of the total earnings, whereas the program would receive the remaining thirty-two per cent, as compensation for its role in the process.
Essentially, if you wish to make money with AdSense, you can easily do it without having to invest a lot of time and effort.
Although you can add Google AdSense to any type of website, there are certain pages that tend to perform better than others. The following three website categories are ideal for this.
Blog websites are ideal for adding Google AdSense. These pages consistently feature unique content on a regular basis, while some blogs tend to update new content on an hourly basis.
Due to their regular publishing of content, blog websites are quite attractive for advertisers who pay to have their ads featured via the Google AdSense network. This is primarily because the content published on these pages employs SEO (Search Engine Optimisation) techniques to increase its visibility on the Search Engine Results Page.
As they have increased visibility, these pages acquire more traffic on a day-to-day basis. Hence, the advertisements featured on such websites are apparent to a larger audience, who may actually click on them.
If you run a blog website, it is recommended to place AdSense advertisements in the peak regions on the page to maximise the revenue. The advertisements can be placed in the ensuing areas:
- In between blog content
- Beneath the navigation menu but over the content
- On the left side of the blog title
- In the whitespaces on the website
You can always test out different ad placement strategies to make sure that your structuring is optimal. Considering this, it is important to track the ads to assess how many clicks the blog’s advertisement is getting and the placement in which the clicks have the highest and lowest count. Based on this information, you can remove the low performing ads to ensure that the other advertisements get more visitor interactions.
So, whether your blog relates to a specific niche, or if you are running a travel blog, news website, sports website, or classifieds, AdSense can generate good revenue.
While blogs are ideal for running AdSense, they are not easy to manage. Blog websites require relevant and updated content on a daily basis, which can be quite time-consuming. Therefore, many individuals prefer to run AdSense on forum websites, which further generate good revenue.
Parallel to blog posts, forum websites also acquire daily traffic. However, instead of posting lengthy blogs, all you are required to do is generate interesting discussion points to increase user interactivity.
In doing so, you can increase the traffic to your website and create your personal brand. Once your forum gains momentum, your page would be deemed as an authority regarding the subject matter under discussion.
Similar to blog posts, the ad placement on forums is just as important. You can either add the advertisement below the navigation menu and above the content, or the ads can be placed in the footer section.
Websites Providing Free Online Tools
If your website presents users with a free online tool, running AdSense can be quite advantageous. This is because if the offered tool is valuable, the traffic on your website would also be high. As a result, some of your visitors may interact with the relevant ads, thus earning you a profit.
However, strategic advertisement placement is key in this type of website. You can either place your ad in the whitespaces of your website, or it can be placed underneath the header section.
How does it work?
Google AdSense works by using a bidding system, which is often called an ‘ad auction’. In this system, the advertisers set a maximum bid price to assess the rate they wish to pay for their ad, so it can be featured on a website.
Essentially, Google identifies and couples the websites with the publishers that get the relevant users on their pages. For instance, if your website features a sports blog, the advertisements would align with the sports theme as well.
Additionally, if your website’s content is attractive to multiple advertisers, the price of the bids would increase as well. As a result, you would be able to maximise your profit.
In order to determine which ads would be featured on your website, Google uses the Ad Rank tool. Ad Rank measures the best combined CPC bid and quality score to determine the best ad to be displayed.
The quality score of the ad is measured by the anticipated click-through rates, which are based on previous performances and other applicable elements, such as the use of keywords. This suggests that an advertisement with a high-quality score can win the auction with a low bid, despite the fact that other advertisers have a higher bid but a low-quality score.
This measure is taken to ensure that the advertisements benefit from the interaction, which is not only beneficial for the advertiser, but for the publisher as well.
Payment plans for advertisements
Publishers are paid based on the different types of ads they displayed on their website. These are elaborated below.
- Cost Per Click (CPC)
Apparent by the name, the CPC strategy enables you to earn the decided amount each time a visitor clicks on the advertisement featured on your website. The amount of money earned primarily depends on the ad content, as well as what the advertisers are willing to pay for certain ads.
- Cost Per Thousand Impressions (CPM)
In CPM, the letter ‘M’ is denoted by ‘milli’, which is a Latin term for ‘thousand’. With this strategy, you would be paid for publishing the advertisement, even if there are no clicks made by the visitors.
Taking that into account, the bids for CPM are relatively lower than that of CPC. However, Google decides the type of advertisement (CPC or CPM) that is featured on your website. This decision is made by determining the type of advertisement that can maximise the revenue for the publisher.
- Active View CPM
To earn money for publishing Active View CPM ads, it is important for the impressions to be measured as “viewable”. This suggests that at least fifty per cent of the ad must be visible on the screen for a period of one second, at the minimum.
The bids for Active View CPM would be relatively higher than CPM bids, as the opportunities for the website visitors to view the ads are higher.
- Cost Per Engagement (CPE)
Cost per engagement refers to the degree to how much a user interacts with a particular advertisement. For instance, if a lightbox ad is placed on the website, the user may hover over the ad content if they find it appealing. In doing so, the ad would expand to reveal more information to the visitor. This type of engagement is necessary to monetise from Cost Per Engagement ads.
How to create an AdSense account?
Once you understand how Google AdSense works, it can easily be added to your website. The process of adding this network is quite simple. You can follow the ensuing steps and monetise from your website in no time!
Create a professional website
In order to add Google AdSense to your website, it is essential to have a properly built and functioning website. The eligibility criteria for AdSense does not give regards to a hypothetical website, or a website under construction. Therefore, it is imperative to make sure that your website is completed proficiently before sending in your application.
As stated earlier, you can apply AdSense to any kind of website. However, your earning can be maximised if the website is a blog, newsletter, forum, gaming zone, free tool provider, or sports or travel site.
Monetising from advertisements primarily depends on the amount of traffic you get. Therefore, it is recommended to update your website’s content on a regular basis. This can give visitors more reasons to visit your website. You may also employ Search Engine Optimisation techniques to increase your traffic.
Certify that your website is in compliance with AdSense requirements
It is essential for a website to meet the eligibility criteria of AdSense in order to be considered. The website would be deemed incomplete if the following elements are missing:
- The website must feature easy-to-use navigation.
- All the elements on the page must be appropriately lined up.
- The text displayed on the page must be comprehensible.
- The content must have readability.
- The functional elements of your website must work.
Additionally, Google AdSense refuses to work with websites that are engaged in the sales of counterfeit or illegal goods. This is because Google aims to provide an ethical service to its advertisers as well. As businesses do not wish to associate their advertisements with unethical practices, the platform reviews and assesses the website’s content to ensure that the publisher’s page does not negatively influence the advertiser’s brand. The following content should not be included on your website if you wish to run Google AdSense:
- Adult Content
- Content using profanity
- Websites with malware or adware
- Websites promoting the use of drugs.
- Websites promoting the sales of alcohol, tobacco, prescription drugs, weapons, or ammunition.
- Websites promoting illegal activity
- Website content promoting hateful content or discrimination.
Before applying for Google AdSense, make sure to visit Google’s eligibility criteria to ensure that your website abides by all the regulations. This can minimise the chances of the rejection of your application.
Once your website is functional, the next stage would be to apply Google AdSense. To do this, you would be required to visit Google AdSense webpage. Next, you can follow the ensuing steps:
Step #1: Click on the ‘Get Started’ button on the home page.
Step #2: Enter the URL of your website
Step #3: Enter your email address
Step #4: Select whether you would want AdSense to provide you with customised assistance and performance suggestions. If you select ‘Yes’, AdSense can aid you more throughout the process. Although the contact settings can be changed later.
Step #5: Select save and continue
Step # 6: Log in to your Google Account
Step # 7: Choose your country
Step # 8: Go through and accept the AdSense Terms and Conditions
Step # 9: Select create account
Next, your account would need to be activated.
Customise the ads you want to feature
When the AdSense account is set up, the next stage is to identify the category of advertisements you wish to feature on your website.
To do this, you can visit your AdSense account. On the left side of your dashboard, search for the ‘Content’ button. When you click on this, a drop-down menu would appear. From this menu, find the Ad Units list and subsequently select this option.
In the Ads Unit menu, you would be provided with the liberty to customise the type, size, style and other elements of the advertisement space.
When you are making these modifications, Google may offer suggestions. It is recommended to give regards to Google’s advice while choosing the ad size, as these propositions are made on the basis of the most popular advertisement sizes preferred by advertisers.
You also have the option to manage the ways in which the text ads are featured on your website. This can be done with the ad style option. It is recommended to contrast the style with the website’s colour palette to make the ad appear seamless and well-integrated with the design.
Add the AdSense code to your website
Once the ads are customised, the next step is to integrate Google AdSense code and link it with your website.
To do this, scroll down on the AdSense accounts’ page and search for the “save and get code” icon. When you click on this button, Google would automatically create a personalised code, which must be copied and pasted to your website.
Integrating the code to a WordPress website is quite simple. All you have to do is go to the administrative dashboard, click on ‘Appearance’, and find Widgets.
Next, paste the AdSense URL, and subsequently drag and drop the code into the widget area where you desire for the ad to be placed.
You can also download plugins, such as AdSanity, to assist with the supervision of the ads.
- Educate your visitors that Google’s advertising cookies allow it, as well as its partners, to provide ads on the basis of the user’s visit to your website or any other website.
- Let your visitors know that they have the option to opt-out of using personalised advertising by clicking on Ads Settings.
Get your address verified
As soon as you start earning from Google AdSense, you would be mailed a card from Google. This card would feature a PIN that is linked to your AdSense account. You can follow the instructions on the card to verify the PIN online.
This is done to gain verification for your address. Once your PIN and address successfully undergo the verification process, you can cash out the payments, provided that you have met the minimum requirement for extracting the money.
Tips for using Google AdSense
It is not enough to just install AdSense on your website. If you wish to maximise your earnings, there are certain things that you need to take into consideration. The following elaborates on a few techniques that you need to employ to get the most out of your AdSense account.
Avoid clicking on your own ads
AdSense returns you with money when the visitors on your website click on the ads. Considering this, interacting with the ad on your own website would be deemed fraudulent.
Additionally, it is essential to make sure that no individual from your household clicks on the advertisements either. This is because Google can track your IP address and identify that the engagement came from your location. However, the software would not be able to distinguish the identity of a person who clicked on the ad. Therefore, if any engagement with the ad comes from your house, you would be removed from the AdSense program.
Avoid placing ads on an eCommerce website
While Google does not have any restrictions regarding using AdSense for eCommerce websites, it is recommended to avoid this practice.
This is because the program pairs up the ad on the basis of relevancy. Therefore, there is a strong likelihood that the ad featured on your website could be of your competitor. In such a situation, you can drive away visitors from your website. Essentially, the cost of losing visitors would not be covered by money earned through advertisements.
Additionally, placing ads on your eCommerce stores can create a diversion from the sales copy featured on your website. This would also be negatively influential for your store.
Run various ad units to maximise the income
Various users are attracted to different styles of advertisements featured on your website. If you keep repeating the same ad, you can miss out on a profit. For instance, if text and display ad units are exclusively featured on your website, you may be able to earn more by running native ads.
Meticulously place your ads
As stated earlier, the placement of ads can play a significant role in how many visitors click on them. Therefore, it is recommended to try out different ad placement strategies to ensure maximum user interaction. To learn more about where the ad needs to be featured, you can learn from Google’s best practices for ad placement. This guide provides elaborative tips on where your ads need to be featured.
Additionally, you can also check out the websites of different competitors’ websites and observe their ad placement strategy. If a common theme is highlighted, it can be replicated and used for your own website.